CharuWriterlance.com – Lead Generation for Agencies
Discover how I scaled an agency’s lead generation from scratch using a full-stack digital marketing approach—SEO, Facebook Ads, landing pages, and automation. Built for CharuWriterlance, optimized to attract agency clients across India.
CharuWriterlance is a creative tech agency focused on SEO and WordPress development. Their goal was to build a consistent lead pipeline from Bangalore and across India for SEO and web dev services.
My Role:
I was the solo digital marketing consultant on this project, handling everything from strategy to execution full-time.
🎯 Goals:
- Generate high-quality SEO & website development leads
- Build regional brand awareness in Bangalore and beyond
- Set up conversion-friendly funnels for paid & organic traffic
🧰 Tech Stack Used:
- WordPress + Elementor
- WPForms + Mailchimp
- GA4 + Google Search Console
- Meta Ads Manager
- Meta Pixel
- LinkedIn, Fiverr, Upwork
- Google My Business
- Canva (for creative)
- ChatGPT (for copy optimization)
🕒 Timeframe:
- SEO & Web Optimization: 6 months
- Meta Ads + Lead Gen: Ongoing
💡 What I Did:
✅ Search Engine Optimization (SEO)
- On-page SEO for 20+ landing pages
- Optimized all metadata, alt text, internal linking
- Set up schema for services & local SEO
- Off-page SEO: Built high-quality backlinks via niche directories, forums & PR
✅ Meta (Facebook/Instagram) Ad Campaigns
- Targeted ad sets for local businesses, freelancers & startups
- A/B tested creatives and audiences across 12 variations
- Achieved CPL (cost per lead) below ₹100 on top-performing sets
✅ Lead Generation Strategy
- Built and connected lead forms via Meta Ads
- Custom landing page funnel using WordPress + WPForms
- Optimized CTAs and heat-mapped user behavior for better conversion
✅ Email Marketing
- Setup Mailchimp automations for follow-up campaigns
- Segment-based drip email sequences for cold leads
- Tracked via UTM and GA4
✅ WordPress Website Management
- UI/UX enhancements via Elementor
- Setup analytics and retargeting pixels (Meta Pixel, GA4)
- GMB profile optimization to support local leads
✅ Freelance Market Funnel Testing
- Profile optimization & outreach on Fiverr, Upwork, LinkedIn
- Set up custom client onboarding funnel via email + WhatsApp
💬 Client Feedback:
“Satyam helped us grow from 3 leads/month to 50+ in just a few months. The funnel works, the leads are qualified, and we’re converting better than ever before. A complete digital partner.”
– Founder, CharuWriterlance
🧠 How This Project Can Help You:
If you’re a creative agency, freelancer, or digital business looking to:
- Set up high-converting lead funnels
- Run ROI-driven ad campaigns
- Build regional or national presence
- Grow SEO traffic without constant paid push
…then I can do the same for you. This project shows my ability to go from zero to scaling leads using both organic and paid channels.
Let’s talk:
📧 stallionpareto@gmail.com
🌐 LinkedIn – Satyam Verma
📈 Key Results:
🧭 Tracked 100% of user journeys with analytics setup
🚀 10x increase in monthly leads
🔻 78% drop in CPL (cost per lead)
📈 80+ keywords indexed organically
🔁 25%+ lead-to-conversion rate via Meta Ads
